New Horizons in International Business series
Edited by Masaaki Kotabe and Preet S. Aulakh
The phenomenon of globalization has captured the popular imagination in the last decade or so. This is reﬂected in numerous books published on this topic from various academic disciplines and across philosophical discourses. In discussing the various facets of globalization, almost all discourses consider the role of business and/or multinational corporations to be very salient in either enhancing this phenomenon or managing the process of globalization. Thus, to international business scholars, globalization poses unique challenges in terms of analyzing the appropriateness of existing models and paradigms to the new external reality as well as incorporating the changes due to the integrated world economy into new theoretical and normative frameworks. In light of this challenge, the Institute of Global Management Studies at the Fox School of Business and Management, Temple University, sponsored an International Business Forum during 7–8 April 2000, under the title, ‘Emerging Issues in International Business Research’. The purpose of this forum was to bring together both leading scholars and young rising stars in international business studies in order to open a dialogue as to the current status and future direction of the discipline as it confronts the challenges of globalization. Three broad themes (macro-environment, business–institution interfaces, and strategy and competition) provided the framework of this research forum, and thus that of this book. Each invited scholar was asked to prepare a paper on one topic within the broad theme that not only discusses the state of the current knowledge on that topic but also provides...
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