Table of Contents

Handbook of Research in International Marketing

Handbook of Research in International Marketing

Elgar original reference

Edited by Subhash C. Jain

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field.

Front Matter

Edited by Subhash C. Jain

Subjects: business and management, international business, marketing

Extract

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