A Second Movements in Entrepreneurship Book
Edited by Daniel Hjorth and Chris Steyaert
Chapter 1: The prosaics of entrepreneurship
Chris Steyaert CONNECTING WITH CHAPTERS INCLUDED The linguistic turn and the performative turn1 that have become more and more prominent during the last 20 years in social and organizational studies,2 have recently had oﬀspring in entrepreneurship studies, in such a variety of narrative (Steyaert, 1997; Lounsbury and Glynn, 2001), metaphorical (Dodd, 2002; Hill and Levenhagen, 1995; Hyrsky, 1999), textual (Pitt, 1998), dramaturgical (Gartner, Bird and Starr, 1992; CzarniawskaJoerges and Wolﬀ, 1992; Anderson, 2003; Baker, Miner and Eesley, 2003), discursive (Cohen and Musson, 2000; Ogbor, 2000) and deconstructionist (Nodoushani and Noudoushani, 1999) analysis. As a way of connecting with this increasing number of contributions on narrative, metaphorical, dramaturgical and discursive approaches that enrich the ﬁeld of entrepreneurship as well as with the chapters included in this book that undertake a similar endeavour, I would like to pursue one particular view to underline what it is that these linguistically-oriented approaches do and can do for understanding and conceiving the complexities of entrepreneurial processes. While the diﬀerent chapters in this collection illustrate there is much ‘the linguistic turn’ can do for entrepreneurship studies, I would like to elaborate on one such possibility, namely, that these language-based approaches to entrepreneurial processes are all conversational research practices that allow us to address the everydayness – the prosaics – of entrepreneurship. The potential of narrative, dramaturgical, metaphorical and discursive analysis lies maybe not only in their singular application but above all in their combined use, in the interrelationships between narration, drama, metaphor, discourse and deconstruction....
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