Narrative and Discursive Approaches in Entrepreneurship

Narrative and Discursive Approaches in Entrepreneurship

A Second Movements in Entrepreneurship Book

Edited by Daniel Hjorth and Chris Steyaert

This is the second volume in a mini-series on movements in entrepreneurship. It aims to forward the study of entrepreneurship by stimulating and exploring new ideas and research practices in relation to new themes, theories, methods, pragmatic stances and contexts. The book explores different experiences and accounts of entrepreneurship, as well as reflections on ‘story telling’ in entrepreneurship research, discursive studies, and debates on how to interpret narrative and discursive work.

Chapter 3: Driven entrepreneurs: a case study of taxi owners in Caracas

Monica Lindh de Montoya

Subjects: business and management, entrepreneurship, research methods in business and management, research methods, qualitative research methods, research methods in business and management


Monica Lindh de Montoya Anthropologists have written relatively little on the subject of entrepreneurship, although students of the subject would agree that at heart it concerns human cooperation, and is thus deeply embedded in cultural practices. Most anthropologists who have given attention to the subject have discussed the entrepreneur as an innovator who takes advantage of the differences in cultural values (Barth, 1967) or knowledge and networks (Barth, 1963) to set up profitable market niches or for political ends. Others, such as Greenfield, Strickon and Aubrey (1979), Long (1979), Long and Roberts (1984) and Greenfield and Strickon (1986) have examined particular enterprises, often focusing on the use of household labour or the intergenerational changes in business configurations within a more general discussion of the role of entrepreneurship in economic development and social change.29 Additionally, one might consider anthropological work on markets and marketing as of some interest to entrepreneurship, including that of Plattner on peddlers in Mexico (1975, 1985), Babb on women in markets (1989) and Geertz (1979) on the economic mechanisms, such as bargaining, at work in a Moroccan marketplace, or suq. Yet despite these interesting contributions, anthropological writing on entrepreneurship as such is scarce, although people engaged in all kinds of business activities and negotiations fill our ethnographies. There are, for example, the sharecropping peasant who rents land and mobilizes a team of neighbors and kin to contribute the elements needed to raise a crop and bring it to harvest (Cancian, 1972) and...

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