Narrative and Discursive Approaches in Entrepreneurship

Narrative and Discursive Approaches in Entrepreneurship

A Second Movements in Entrepreneurship Book

Edited by Daniel Hjorth and Chris Steyaert

This is the second volume in a mini-series on movements in entrepreneurship. It aims to forward the study of entrepreneurship by stimulating and exploring new ideas and research practices in relation to new themes, theories, methods, pragmatic stances and contexts. The book explores different experiences and accounts of entrepreneurship, as well as reflections on ‘story telling’ in entrepreneurship research, discursive studies, and debates on how to interpret narrative and discursive work.

Chapter 8: The dramas of consulting and counselling the entrepreneur

Torben Damgaard, Jesper Piihl and Kim Klyver

Subjects: business and management, entrepreneurship, research methods in business and management, research methods, qualitative research methods, research methods in business and management


Torben Damgaard, Jesper Piihl and Kim Klyver INTRODUCTION It was late afternoon at campus. Everyone had left for the weekend, except three persons sneaking into a meeting room. In a plastic bag they carried a few beers, which they had defined as ‘instruments aiding data creation’. Once they were seated one of them brought out a tape recorder and they agreed on who should perform which role. One had to perform the role of a consultant named Claus. Another should perform the role of Ernest – an entrepreneur, while the last one should perform the role of Ralph, who was a researcher. They imagined that they were guests at a wedding party and were seated around the same table – and otherwise had never met before. When the tape recorder was turned on, they slowly started to small-talk – but after a while the discussions heated up. After a while there was a knock on the door. A watchman opened it and looked into the room. ‘Are you allowed to be here?’ he asked harshly. ‘Yes!’ one of the three replied. ‘You are actually disturbing us in the middle of a research process – we are performing a drama!’ he continued as if it was the most natural thing for a researcher to do at campus a late Friday afternoon. The watchman seemed confused, and determined by his facial expression the scenery he witnessed didn’t quite fit into his expectations concerning the content of a serious research process. The chapter...

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