The USA in World Integration
New Horizons in International Business series
Edited by Thomas L. Brewer and Gavin Boyd
Thomas L. Brewer and Gavin Boyd The term ‘globalization’ has taken on diverse meanings in the empirical social science literature as well as a variety of connotations in more evaluative semi-popular books and articles. In this volume, each author has been granted the liberty of adopting his or her own preferred notion – either explicitly or implicitly. However, for the most part, the concepts that are evident in the individual chapters fall into one or more of the following elements of the concept. A relatively comprehensive concept of globalization is that it is a process involving three spheres – economic, political and cultural. Within the economic sphere, there are both quantitative and qualitative aspects to each of two dimensions at the macro level. One dimension concerns the countries that are involved in international economic relationships – in which the quantitative aspect is the number of countries and the qualitative aspect is the diversity of the countries. This dimension is the geographic dimension. The second includes the economic relationships among countries – in which the quantitative aspect is the number of interactions among countries and the qualitative aspect is the variety of the interactions. At the macro level, there are thus four sets of indicators, with both quantitative and qualitative aspects for each of the two dimensions: number and diversity of countries for the geographic dimension; volume and variety of interactions for the relationship dimension. As parallels to these macro-level dimensions, there are micro-level dimensions concerning corporations’ strategies and operations. Indeed, many of the macro-level...