The USA in World Integration
New Horizons in International Business series
Edited by Thomas L. Brewer and Gavin Boyd
Chapter 8: American corporate planning and international economic disputes
* Thomas L. Brewer and Stephen Young INTRODUCTION Purpose The purpose of this chapter is to analyse the implications for American corporate strategic planning of the new rules concerning trade, investment and intellectual property and the associated dispute resolution process of the World Trade Organization (WTO). The chapter discusses how the World Trade Organization, as an institutionalized mechanism of global rules and procedures for settling disputes, requires companies to respond to an important new public policy regime in their global strategic and operational environment. The chapter presents statistical data concerning the 155 dispute cases that had entered the WTO dispute settlement process during its ﬁrst four years (1995–98), and it highlights selected cases that illustrate the implications of the globalization of international economic dispute resolution processes through a multilateral organization. In particular, the chapter uses several key WTO dispute cases to illustrate the theme that the new rules and dispute settlement processes tend to globalize key issues faced by American corporations in their strategic planning process. Globalization The analysis of the chapter is consistent with an encompassing notion of ‘globalization’, which can be conceived as a process that occurs in several related spheres – economic, political and cultural.1 Within the economic sphere in particular, there are both quantitative and qualitative aspects to each of two dimensions at the macro level. One dimension concerns the countries that are involved in international economic relationships in which the quantitative aspect is the number of countries and the qualitative aspect is the 173 174 Globalizing...
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