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Chapter 19: Mega Events and Sports Institutional Development: The Impact of the World Cup on Football Academies in Africa
Jeroen Schokkaert, Johan F.M. Swinnen and Thijs Vandemoortele 1 INTRODUCTION Mega events such as the Olympic Games (organized by the International Olympic Committee – IOC) and the World Cup (organized by the Fédération Internationale de Football Association – FIFA) require substantial investments in venues and other infrastructure improvements. In order to legitimize the use of public funds to organize these mega events, it is common practice to carry out ex ante economic impact studies which, in retrospect, often exaggerate the economic benefits of hosting these mega events (Matheson, 2006). Ex post academic analyses are in general marked by strong skepticism, even pointing at negative economic impacts of hosting mega events (see, for example, Baade and Matheson, 2002). Moreover, even when the hosting of mega events generates a beneficial short-term economic impact, this does not necessarily guarantee a positive economic legacy in the long run (Preuss, 2007a). Over the last years there has been an increase in academic studies that analyze this potential long-term impact of hosting mega events on economic performance. This impact may come about through different channels. For example, Jasmand and Maennig (2008) argue that host cities or countries may experience a valuable ‘image’ effect which has the potential to increase tourism and investment in the long run. According to Brückner and Pappa (2011), increasing investments in infrastructure and facilities may enhance overall production conditions and hence increase income over a longer time period. Furthermore, the additional international (media) exposure from hosting mega events may provide potential...
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