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Chapter 26: People’s Perception of the Social Impacts of the Bejing Olympic Games Before and After 2008
26 People’s perception of the social impacts of the Beijing Olympic Games before and after 2008 Yingzhi Guo, Chun Zhou and Yuansi Hou 1 INTRODUCTION The 121st Session of the International Olympic Committee (IOC) was held in Copenhagen on 2 October 2009 and voted for the host city of the 2016 Summer Olympics. Rio de Janeiro, the capital of Brazil, was announced as the host city, attracting worldwide attention. Some years earlier, on 13 July 2001, Juan Antonio Samaranch, president of the IOC had announced Beijing, China as the host city of the 2008 Summer Olympic Games thus ensuring the country increased attention from around the world (Heilongjiang Daily, 2007). The slogan for the Beijing Olympic Games, ‘One World, One Dream’ and three core concepts, ‘Green Olympics’, ‘High-tech Olympics’ and ‘People’s Olympics’, became a focus for the Chinese government and people (Yuan, 2008). The Beijing Olympic Games Committee carried out surveys with regard to designing an emblem and a mascot as well as planning and constructing the Olympic venues. Community residents participated enthusiastically by volunteering to help in the preparation and implementation of the Games (Zhang, 2009). Since it was the first time China had hosted this kind of mega event, the whole nation paid considerable attention (Yang, 2007). This study uses social perception as the breakthrough point, analyzing the impact of the 2008 Beijing Olympic Games. Based on an analysis of the social perception of the Beijing Olympics, we hope to derive theoretical and practical implications for the future...
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