Elgar Law, Technology and Society series
Edited by Sean A. Pager and Adam Candeub
Chapter 8: Diminished, Enduring, and Emergent Diversity Policy Concerns in an Evolving Media Environment
Philip M. Napoli 8.1 INTRODUCTION Technological and institutional changes in contemporary communications systems are forcing both policymakers and policy researchers to re-examine the role and function of diversity as a communications policy principle.1 As a recent study on the tightly related principle of media pluralism prepared for the European Commission noted, “Technological and economic changes . . . are affecting established media and communications sectors . . . Traditional policy approaches . . . that were developed in an earlier era are being strained by these changes and there is a growing need to develop policy approaches appropriate for the contemporary and future environment.”2 Reflected in this statement is the fact that the reduced barriers to entry to content production and distribution brought about by the Internet have led (at least superficially) to increases in available content, as well as to dramatic increases in the range of sources from which content can be obtained. Individuals and organizations of various stripes now stand alongside traditional media institutions as producers and distributors of content.3 On a superficial level, these technological developments address 1 See generally, Kari Karppinen, Rethinking Media Pluralism and Communicative Abundance, 11 Observatorio J. 151–69 (2010); Bruce M. Owen, Old Media Policy Failures, New Media Policy Challenges, John M. Olin Program in Law and Economics Working Paper No. 378 (July, 2009). 2 K.U. Leuven, Jonkoping International Business School, Central European University, & Ernst & Young Consultancy, Independent Study on Indicators for Media Pluralism in the Member States – Towards a Risk-Based Approach. Report, 9 (2009). 3 See generally, IDATE Consulting...
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