Table of Contents

Creativity and Entrepreneurship

Creativity and Entrepreneurship

Changing Currents in Education and Public Life

Edited by Lynn Book and David Phillips

While creativity and entrepreneurship may appear to be unlikely allies, they are increasingly intersecting to produce economic and social value in new and exciting ways. This groundbreaking volume examines how creativity and entrepreneurship can be used in conjunction to foster positive change and innovation, particularly in areas such as higher education and sustainable global development.

Chapter 1: Creativity in the liberal arts: Critical perspectives and proposals

Lynn Book

Subjects: business and management, entrepreneurship, management and universities, education, management and universities

Extract

We feel the pulse of creativity in our lives as each breath holds the potential for a new idea that will change the course of things in small and large scale. We are immersed in creativity’s indelible past as we navigate the day holding coffee cups, hammers, cell phones and someone’s hand, not fully aware that we are also opening doors to future possibility. When we are deeply engaged in creativity – generating, experimenting, experiencing, communicating, transforming – we feel most alive (Csikszentmihalyi, 1996). When we visualize a better world in concert with and for others, we come to realize that creative action develops empathy and kindles the urgency that will get us there. In the developed world, creativity’s contributions surround us and enable the achievement of remarkable feats. However, the dazzle of invention often blinds us to the devastating consequences of creativity put to use in the name of progress or protection.

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