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Creativity and Entrepreneurship

Creativity and Entrepreneurship

Changing Currents in Education and Public Life

Edited by Lynn Book and David Phillips

While creativity and entrepreneurship may appear to be unlikely allies, they are increasingly intersecting to produce economic and social value in new and exciting ways. This groundbreaking volume examines how creativity and entrepreneurship can be used in conjunction to foster positive change and innovation, particularly in areas such as higher education and sustainable global development.

Chapter 6: Sharing creativity through the mirror neuron system: Embodied simulation through dance

Glenna Batson

Subjects: business and management, entrepreneurship, management and universities, education, management and universities


Creative initiatives often surface from symbiotic relationships among seemingly unrelated disciplines. Embodiment is a field that arose from creative exchanges among phenomenology, cognitive neuroscience, ethnography, psychology, performing arts, somatic education, artificial intelligence and virtual reality to dismantle centuries of Cartesian dualism. Embodied consciousness means that all aspects of cognition – ideas, thoughts and concepts – are shaped by bodily experience (Varela et al., 1991). A contemporary expression of Descartes’s edict, ‘I think; therefore I am’, might be ‘I think; therefore I move’ (Hanna, 1990/1991) or better, ‘I live in this body; therefore I think’. Cognition is intrinsically tied to sensorimotor experiences (Adenzato and Garbarini, 2006), and creativity resides in the ability to express and communicate as a physical body (Garbarini and Adenzato, 2004). Neuroscience research evidences the connections between body and mind (Gallagher, 2005; Longo et al., 2008). Brain mapping (neuro-imaging) fosters a deeper understanding of social behavior; embodied simulation shows how kinaesthetic resonance shapes our feelings and actions.

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