Table of Contents

Creativity and Entrepreneurship

Creativity and Entrepreneurship

Changing Currents in Education and Public Life

Edited by Lynn Book and David Phillips

While creativity and entrepreneurship may appear to be unlikely allies, they are increasingly intersecting to produce economic and social value in new and exciting ways. This groundbreaking volume examines how creativity and entrepreneurship can be used in conjunction to foster positive change and innovation, particularly in areas such as higher education and sustainable global development.

Chapter 10: Teaching interdisciplinarity, creativity and innovation in business communication for a global marketplace

Marilyn S. Sarow and Bonnye E. Stuart

Subjects: business and management, entrepreneurship, management and universities, education, management and universities


Our complex world demands that students think and act globally as they leave academia and enter the marketplace. Educating them to make this cognitive shift requires innovative thinking beyond the constraints of academic silos and the traditional organizational structures of time, place and people. Developing a model for teaching an interdisciplinary course in integrated business communication requires writing a textbook for the twenty-first-century student. This chapter builds on our chapter from 2007, which used Tom Friedman’s theory that ‘the world is flat’ (2005) to demonstrate that a business communication textbook written by US authors for a UK publisher directed toward university business students in the European Union with editors in Wales and India and reviewers around the globe was achievable.

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