Organizations and Archetypes

Organizations and Archetypes

Monika Kostera

Archetypes are common patterns containing hidden images of human motivations, offering inspiration and awakening imagination. This book is a collection of such tales, connected to twelve organizational archetypes, where each is illustrated by more general theoretical reflections, current management and organization theory literature, as well as practical examples. Monika Kostera proposes an imagery and language for self-management and self-organization for non-corporate use including entrepreneurs and multipurpose NGOs.

Chapter 1: A humanistic manifesto for sustainable management

Monika Kostera

Subjects: business and management, organisation studies


Indeed, we live in interesting times. To me, it does not sound like a curse. Life is like a book one cannot put down; sometimes alarming, sometimes tragic and sometimes funny, fascinating, happy; never boring. So much has happened during my lifetime up until now: the revolution of rock music of the late 1960s and the 1970s, the increasingly more obvious full admission of women into public life, unisex culture, a revolution in the way we dress – the worldwide popularity of the most democratic garment, jeans. In 1989 the Eastern Bloc collapsed, and we all felt that the world now stood open before us; everything seemed to be possible. Europe grew larger and we were now allowed to live, work or study anywhere we wanted, with minimal formalities. Travel became so easy, though maybe not all the way to the Moon, as we kids once believed, watching Neil Armstrong’s famous small step for man on the TV. When we grew up, we would spend our holidays there, we were sure. Well, that dream has not come true, but the flight from Warsaw to London, that used to be so expensive one could only afford it on special occasions, is now cheaper than the train ticket on the same route. And, what is perhaps even more amazing, one can cover all that distance by train, including under the English Channel. But the dream of computers for everyday use certainly came true.

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