Table of Contents

Handbook of Service Marketing Research

Handbook of Service Marketing Research

Elgar original reference

Edited by Roland T. Rust and Ming-Hui Huang

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.

Contents

Edited by Roland T. Rust and Ming-Hui Huang

Subjects: business and management, marketing

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