Table of Contents

Handbook of Research on Promoting Women’s Careers

Handbook of Research on Promoting Women’s Careers

Elgar original reference

Edited by Susan Vinnicombe, Ronald J. Burke, Stacy Blake-Beard and Lynda L. Moore

In a changing world where women have dominated as graduates from universities in the West, recent research has shown that the same trend is also strikingly evident in the newly emerging markets. Tapping into this female talent pool is extremely important and advancing women’s careers has become a key business issue. This Handbook lays out a number of promising approaches. First the business case for doing so is presented. The challenges facing women are reviewed, followed by various programs that address particular needs such as mentoring, leadership development programs for women, work and family initiatives, and succession planning. Finally, case studies of award-winning organizational initiatives are described.

Chapter 24: E-coaching as a technique for developing the workforce and entrepreneurs

Carianne M. Hunt and Sandra L. Fielden

Subjects: business and management, diversity and management, gender and management, organisational behaviour


This chapter begins by exploring the background to coaching and how online (e-) coaching is being used to overcome many of the problems associated with face-to-face coaching. It then considers the potential benefits of e-coaching for small businesses and in particular women small business owners. Drawing from their recent studies the authors examine the needs of women small business owners and outline an e-coaching programme specifically designed to meet those needs. The benefits of such a programme and its future applications are discussed.

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