Chapter 8: A Case Study on a Chinese Manufacturing Company’s Catch-up Strategy and R & D Talent’s Creative Role Identity Management
8. A case study on a Chinese manufacturing company’s catch-up strategy and R&D talent’s creative role identity management Chaoying Tang and Jiannong Shi INTRODUCTION: R&D TALENT’S CREATIVE ROLE IDENTITY Why Study R&D Talent’s Creative Role Identity Management in Chinese Manufacturing Companies? Up to now, researchers have pointed out that creativity is not only influenced by personality, intelligence and motivation (Amabile, 1983, 1997; Woodman et al., 1993), but is also affected by social and organizational elements. Among all these elements, creative role identity is an intangible driven force of individuals’ creativity. With the development of role identity theory, creative role identity and its effects on creativity have gained theoretical attention (Burke, 1991a; Stryker, 1980, 1987). Role identity is individuals’ understanding of what they need to do in their current work. It is a kind of organizational self-concept (Burke and Tully, 1977). It will influence individuals’ work behaviour and actions and will lead to individuals’ decisions and actions (McCall and Simmons, 1978). Role identification concerns the internal forces which can drive the individuals’ behaviour to live up to the role expectations (Callero et al., 1987). The work role can be divided into several categories: Mintzberg pointed out that top managers have ten roles (Mintzberg, 1971). Usually the content of the work role is decided by the work functions. Creative role identity is a specific role identity meaning the individual’s perception and acceptance of the creativity requirement of the role. It is an important antecedent variable of employees’ creativity (Drazin...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.