A Business Model for Entrepreneurship

A Business Model for Entrepreneurship

Thierry Verstraete and Estele Jouison-Laffitte

This book takes an original approach to business models and entrepreneurship, resulting from a durable involvement with entrepreneurs and from experiments combining theory and practice.

Introduction

Thierry Verstraete and Estele Jouison-Laffitte

Subjects: business and management, entrepreneurship, strategic management

Extract

Business model (BM) is a buzz term, that is, a term whose usage has spread widely and quickly. But its meaning is still vague and leads to a number of questions concerning its limits, meaning and lifespan: • • • • • • How is a BM different from previously tested concepts? What is the difference between a BM and a business plan? Where does a BM fit into entrepreneurship and strategy? How can an entrepreneur use a BM to develop a business? How can an entrepreneur translate a BM into tools? Is using BM just a fashion, or does it have a bright future? All these questions assess the operationality of the BM (its potential to be useful) and its operationalization (its implementation). This book is an original approach on BM and entrepreneurship. It integrates theory with practice. Consequently, the reader is asked to consider some theory, which might serve as a foundation for understanding the practical proposals set out here. Conversely, however, being interested in theory is not enough to understand the pedagogical and practical thrust of the answers given by this book. Initially, the readers of this book will undoubtedly be composed of researchers and teachers enquiring into this concept, as it is used by practitioners. Management coaches, often interested in the most recent developments of management research, will have no difficulty moving between the theory and practice set out in this book. They will consider the concepts posed here in light of their own practices, not expecting that the proposals in this...