Recent decades have seen a resurgence of interest in creativity and innovation in the public sphere. Although the link between the two has not really been explored until recently (see Mann and Chan 2011), their reappearance, at least to a significant degree, can be attributed to a new global recognition that national, regional, corporate and commercial competitiveness now requires innovation more than ever (see Menger; DeCock, Rehn and Berry, this volume). From this perspective it is expected that creativity will spark innovation, which in turn will create a competitive edge for business (Pink 2004). Creative workers in creative industries are seen as ‘agents of urban regeneration’ while creative ideas ‘have become economically vital in late capitalism, both as products in themselves . . . and as a means of stimulating new demand through advertising and branding’ (Taylor, this volume, p. 176). Yet, the ‘new’ may not always be as promising as expected nor associated with the good or a more just and equitable society, as a number of authors in this Handbook suggest (e.g., see the authors above and McGuigan; Cropley, Kaufman and Cropley; jagodzinski, this volume).