Chapter 31: Copyright as an incentive system for creativity? The case of contemporary visual arts
To nurture creativity in the arts and culture1 has been a concern of many governments, together with those of encouraging excellence and of diffusing them to as many people as possible. For such purposes, cultural policy of government provides support to theatres, museums, orchestras, film archives, literature events, dance performances, visual arts exhibitions and so on. The majority of such public money, however, goes into institutions and organizational projects, leaving direct support for individual creativity relatively limited. Cultural policy may provide education and training opportunities for individual artists and creators, or give awards to them so that their reputation will be enhanced. Overall, however, financial support directly given to individual, living artists is not generally favoured by cultural policy, as their work is contemporary, still awaiting recognition which cannot be assured. Accordingly, the selection of the recipients tends to become political /politicized and can invite criticism in the media, something which governments would want to avoid.
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