Chapter 33: How to get the most creativity and innovation out of groups and teams
In the past few decades there has been much focus on innovation and collaboration. Innovation is deemed to be the key to the advancement of various world economies and the solution of the many challenges faced in today’s world. Because of the increasing complexity of the problems faced in many areas, collaboration of people with many different skills and backgrounds is often required (Paulus, Dzindolet, and Kohn, 2011a; Paulus, Levine, Brown, Minai, and Doboli, 2010; Wuchty et al., 2007). The increasing diversity of people in many countries also requires collaboration among people from different racial and ethnic groups and cultural backgrounds. The simple recipe that is assumed by many is that collaboration will enhance innovation, especially for diverse groups or teams. This is a very reasonable assumption. After all, a diverse group of collaborators may have complementary knowledge bases that facilitate the development of creative solutions. We examine this issue primarily from the vantage point of the group creativity literature and compare and contrast the findings from this literature with those of the team innovation literature.
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