Table of Contents

Handbook of Service Business

Handbook of Service Business

Management, Marketing, Innovation and Internationalisation

Research Handbooks in Business and Management series

Edited by John R. Bryson and Peter W. Daniels

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook contributes to on-going debates about the nature of service business and the characteristics of service-led economies by exploring disciplinary perspectives on services, services and core business processes and the management of service business. A series of case studies are also provided. The volume pushes back the frontiers of current critical thinking about the role of service business by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography.

Chapter 1: Service business: growth, innovation, competitiveness

John R. Bryson and Peter W. Daniels

Subjects: business and management, marketing, economics and finance, services, geography, economic geography, urban and regional studies, regional studies


All capitalist economies are service economies and all manufacturing-dominated Economies have been simultaneously service economies (Bryson et al., 2004). It is difficult to design, manufacture and sell a product without providing service functions. There are many different types of services, from those that directly support the production of goods and other services – the producer or business and professional services – to personal services including tourism, health care and education. A walk through a supermarket highlights the role that marketing, advertising and packaging design services play in our society. Simple products incorporate quantities of visible and often invisible service expertise; the former is seen in advertising campaigns and the latter is found in logistics services that ensure that raw materials and completed manufactured goods are transported and distributed efficiently. Much of the service expertise hidden within products arises from the constant search for product differentiation.