Table of Contents

Handbook of Management and Creativity

Handbook of Management and Creativity

Elgar original reference

Edited by Chris Bilton and Stephen Cummings

This Handbook draws on current research and case studies to consider how managers can become more creative across four aspects of their business: innovation, entrepreneurship, leadership and organisation – and does so in an accessible, engaging and user-friendly format.

Chapter 5: Beyond conventional Western views of creativity and innovation

Lorraine Lim and Shinji Oyama

Subjects: business and management, organisational innovation, organisation studies, strategic management, economics and finance, services, innovation and technology, organisational innovation


There is a long-held assumption that Asians are not creative. Books from scholars based in Asia with titles such as Why Asians are Less Creative than Westerners (Ng 2001) and Can Asians Think? (Mahbubani 2002) only seem to reinforce the stereotype that Asians are not as creative as their Western counterparts. This notion, however, has not stopped governments in Asia from investing heavily both financially and through myriad policies to support creativity and innovation across a range of industries within their nations. These initiatives range from promoting creativity through design, as exemplified by the newly established Singapore University of Technology and Design, to the Chinese government stimulating creativity in arts and culture by designating certain cities in China as ëcreative centresí (Keane 2007). Other schemes include a variety of nation branding plans that are being implemented by the Ministry of Economy, Trade and Industry in Japan and Koreaís highly successful support for local popular culture which has resulted in the so-called Korean Wave in East Asian countries (Chua and Iwabuchi 2008). This drive towards being ëcreativeí is no doubt due to the belief that creativity is an essential component for any countryís economy where the significance of agriculture and manufacturing is in irreversible decline.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information