Quantitative and Qualitative Approaches
Elgar original reference
Edited by Larry Dwyer, Alison Gill and Neelu Seetaram
The chapters in this book address the most important established and emerging qualitative and quantitative research methods in tourism. There are many books on research methods, including research methods in tourism. The question thus arises: why another book? Our response to this question is that we are not aware of any book that structures the material on research methods in the way that the authors have done for this book. Each chapter is structured to provide detailed overview of the nature of the research method, its use in tourism, its advantages and limitations and future directions for research. The process began with a determination of the major research methods that are used by tourism researchers, quantitative, qualitative and mixed. While we believe that we have selected the major research methods in current use, we are aware that some readers will be disappointed that one or other research method has not been included. To this we must plead that any book such as this has limitations on length. While we acknowledge that the book does not address all research methods used by tourism researchers, the content does capture the methods that are most used at the present time. The next step was to invite authors to contribute to the book. All are active researchers in tourism and all have international standing in the discipline. All have published works that use the technique that they write about. The 42 authors are based in 30 universities in eight countries giving the book a...