Quantitative and Qualitative Approaches
Elgar original reference
Edited by Larry Dwyer, Alison Gill and Neelu Seetaram
Chapter 16: Ethnographic Methods
Kathleen M. Adams INTRODUCTION Although ethnographic methods derive from the discipline of sociocultural anthropology, because of their potential for producing insights into human actions and behaviors they have come to be embraced by sociologists, psychologists, and other social scientists interested in gaining insights into human behavior. Ethnographic methods fall into the broader category of qualitative methodologies and are aimed at understanding cultural practices, human beliefs and behaviors, and sociocultural changes over time. As such, ethnographic methods are particularly apt for tourism-related research and for tourism policy planning, as noted by a number of recent tourism scholars (Cole, 2005; Graburn, 2002; Nash, 2000; Palmer, 2001, 2009; Salazar, 2011; Sandiford and Ap, 1998). This chapter (1) introduces the key elements of ethnographic methodologies, (2) examines the types of tourism research problems for which this research strategy is suited, (3) reviews challenges entailed in using ethnographic methods in tourism settings, (4) surveys key tourism studies grounded in ethnographic research, and (5) closes with a discussion of new visions for this technique in tourism research. NATURE AND EVOLUTION OF ETHNOGRAPHIC METHODS Anthropologists use the term ethnography in two senses. In the first sense, an ethnography is a written account of the socio-cultural dynamics animating a particular human population. In the second sense, doing ethnography (or ethnographic research) entails long-term fieldwork and draws on a mixture of qualitative research techniques all aimed at generating insights into sociocultural relationships and the “native[s]’s point[s] of view” (Geertz, 1976; Malinowski, 1922). As Fife notes, in...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.