Table of Contents

Handbook on Ethics and Marketing

Handbook on Ethics and Marketing

Research Handbooks in Business and Management series

Edited by Alexander Nill

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Contributors

Edited by Alexander Nill

Subjects: business and management, marketing

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