Chapter 6: Entrepreneurship education in the research-intensive entrepreneurial university
The notion of the entrepreneurial university is the subject of a rapidly expanding literature, with scholarly work accelerating beginning in the 1990s (Henrekson and Rosenberg 2001; Rothaermel, Agung et al. 2007). According to Jacob et al. (2003, p. 1556) an entrepreneurial university is one that has “developed a comprehensive internal system for the commercialization and commodification of its knowledge”. The commercialization of university knowledge includes the delivery of custom courses such as executive education, consultancy services, fee-based extension services, contract research, and even new degree programmes designed to capture non-traditional student markets using new teaching approaches, technologies or delivery models (i.e., online education, blended online and traditional teaching, offsite programmes, etc.). Commodification is the effort to catalyse the development of wholly new goods and services from knowledge, innovation and technologies generated from university basic and applied research. Universities promote commodification through knowledge transfer programmes, cooperative research agreements with industry, patenting, licensing, marketing, and the cultivation of faculty or student start-ups and spin-outs, often in incubators and research parks.
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