Table of Contents

Handbook on the Experience Economy

Handbook on the Experience Economy

Elgar original reference

Edited by Jon Sundbo and Flemming Sørensen

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.

Chapter 20: From creative cluster to innovation platform: the rise of the Doctor Who experience in Creative City Cardiff

Philip Cooke

Subjects: business and management, marketing, development studies, tourism, economics and finance, cultural economics, industrial economics, services, social policy and sociology, sociology and sociological theory


In this contribution, an examination is presented of the complex ways in which an experience economy setting arose from origins in a traditional regional/national broadcasting context in a medium-sized cultural and political capital city, Cardiff in Wales. Home to the Welsh branches of the BBC and commercial TV channels, media deregulation in the1980s gave birth to an explosion of media and new media start-up firms. These formed a powerful cluster that later exerted a locational influence on the broadcasters, bringing BBC facilities (Porth Teigr Drama Village) to the former harbour district whose low rent waterfront office-space attracted such firms, as elsewhere. Quality and cost decisions led BBC UK to decentralize drama production to this centre of excellence. Among the decentralized productions was Doctor Who. Such was the impact of the new and distinctive on-location scenery of the city that a supplementary film tourism industry developed. Experience economy investment in the Doctor Who Up-Close Exhibition on the water front followed, as did spin-off experiences related to Torchwood, now a cult series filmed in Los Angeles, and the BBC’s Casualty and Gavin and Stacey, whose ‘experience’ can be visited in neighbouring South Wales harbour town Barry. An estimated €120million per year is calculated to flow into the city-region’s economy, a similar impact to that of the film tourism effect upon Ystad, where the Wallander series is set near Malmö, Sweden.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information