Innovation and Creativity

Innovation and Creativity

Pillars of the Future Global Economy

Edited by Filip De Beule and Ysabel Nauwelaerts

This book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different angles.

Chapter 6: The effect of export promotion programs on export satisfaction: a study in the Flemish design sector

Ysabel Nauwelaerts and Elena Vijfeyken

Subjects: business and management, international business, organisational innovation, innovation and technology, organisational innovation


In this chapter we investigate the export performance satisfaction of Flemish creative SMEs from a resource-based view. We focus on the effects of support actions by a governmental organization, taking into account the effects of internal firm resources. The creative industry represents a growing industry in Flanders: the growth rate of employment and added value is double compared to the total industry. Today’s consumers are looking for diversification and new impulses which are often provided by the creative industries (Maenhout et al., 2006). To define the creative industry in Flanders we used the study of Maenhout et al. (2006) that also relies on the definition of the creative industry established by Rutten et al. (2004).

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