Table of Contents

The Global Brewery Industry

The Global Brewery Industry

Markets, Strategies, and Rivalries

New Horizons in International Business series

Edited by Jens Gammelgaard and Christoph Dörrenbächer

This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies.

Chapter 2: Market leadership, firm performance and consolidation in the Central and Eastern European brewing sector

Kristian Jakobsen

Subjects: business and management, international business

Extract

In this chapter I provide an analysis of the financial performance of foreign-owned subsidiaries in the brewing industry in Central and Eastern Europe (CEE). The chapter also provides a description of market entry behavior, industry concentration and branding strategy. Long-term organic growth prospects are explored based on market penetration levels and projected future population developments in CEE. Finally, the chapter concludes with a discussion of the structural and managerial implications of the findings. Over the last two decades the brewing industry has experienced a rapid process of global consolidation, primarily led by four international brewers: Anheuser-Busch InBev (AB InBev), SABMiller, Heineken and Carlsberg. Combined, these four brewers account for more than 40 percent of the world market (Pedersen, Madsen and Thomsen, Chapter 1, this volume). An interesting aspect of the global consolidation of the brewing industry has been a strong emphasis on investment in emerging and transition economies.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information