Handbook of Entrepreneurial Cognition

Handbook of Entrepreneurial Cognition

Research Handbooks in Business and Management series

Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to better understand and/or participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be an invaluable and time-saving companion in their research.

Chapter 7: Cultural context, passion and self-efficacy: do entrepreneurs operate on different ‘planets’?

Mateja Drnovšek, Alenka Slavec and Melissa S. Cardon

Subjects: business and management, entrepreneurship


We explore how national culture impacts emotional and cognitive processes of entrepreneurs. In particular, we extend the recent conceptual work on entrepreneurial passion by linking it to the theoretical lens on situated emotions. We also extend current work on entrepreneurial cognitions by suggesting that cognition is distributed among group processes and the environment. We propose a culturally situated model of entrepreneurial emotions (e.g., entrepreneurial passion) and cognitions (e.g., self-efficacy), and explore how these impact venture performance. We test the model in two different cultures – Slovenia and the USA – to show that the strength of feelings of entrepreneurial passion varies among entrepreneurs from different environments. In addition, we find that there are cultural differences in the manifestation of entrepreneurial self-efficacy and different domains of entrepreneurial passion, as well as the relationship between them and firm innovation and market share. We discuss implications for research and practice.

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