The State of the Art and the State of Practice
Edited by Stephane Hess and Andrew Daly
Choice modelling is becoming an indispensable tool in many sectors of economic activity, from the marketing of clothing, through the design of neighbourhoods to forecasting demand for public transport in the developing world. But the approaches and techniques that researchers in different sectors are developing are increasingly converging. For this reason, multi-sector conferences offer the research community the opportunity to present and compare methodology and for users of choice modelling to learn what is available and what can be done. To meet these needs, the second International Choice Modelling Conference was organised by the Institute for Transport Studies at the University of Leeds and was held at Oulton Hall near Leeds from 4 to 6 July 2011. The conference brought together leading researchers and practitioners from across the many different areas in which choice modelling is a key technique for understanding behaviour and evaluating policy. This included many of the delegates who had attended the inaugural International Choice Modelling Conference held in Harrogate in Spring 2009. The presence of numerous new young delegates illustrated the growing international popularity of choice modelling as a topic of research.