Handbooks of Research Methods in Management series
Edited by Mark N.K. Saunders and Paul Tosey
Chapter 17: Maximising telephone survey participation in international HRD research
This chapter provides an overview of the literature on improving survey response, focussing upon ways of tailoring the survey design to leverage potential respondents’ decision to participate, and uses a case study to examine an application of leverage-saliency theory. Techniques likely to be effective in maximising telephone survey participation in HRD research are detailed.
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