Chapter 2: Motivation: why entrepreneurs make the journey
Human motivation: energizing, guiding, and maintaining goal-directed actions The nature of human motivation: contrasting views Expectancy theory: the “pull” of future events Goal-setting theory: the “pull” of specific objectives Prelude to action: entrepreneurial intentions What do entrepreneurs really seek? Wealth? Fame? Doing social-good? Answer: all of the above Why motivation is an important tool for entrepreneurs
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