Chapter 3: Human cognition: the internal origins of creativity, innovation, and ideas for the possible
Human cognition: impressive, but imperfect Memory: how we store, recover, and use information gained through experience Cognitive errors and bias: why, often, we are far from rational The confirmation bias Beyond the confirmation bias: the powerful effect of wishful thinking Fast thinking effect: why risk-taking increases when the clock is ticking Heuristics: quick-and-simple—but inaccurate—rules for making judgments and decisions The self-serving bias Optimistic bias and planning fallacy Affect infusion: how feelings shape thought Sunk costs: getting trapped in bad decisions The last is best effect How can entrepreneurs reduce the impact of cognitive biases? Creativity: where entrepreneurship begins Concepts: what they are, and why they are definitely a “two-edged sword” Creativity: its foundations in the unusual or obscure Opportunity recognition: from ideas to action Cognitive foundations of opportunity recognition: alertness and connecting the dots Alertness: three basic components Pattern recognition: connecting the dots to recognize opportunities
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