The Global Impact of ‘Made in Italy’
Edited by Giuseppe Bertoli and Riccardo Resciniti
We can almost say that there are no companies that are not carrying out or planning a strategy of international growth, and those few are nevertheless obliged to suffer foreign competition in their home markets. The main reasons for the growing importance of internationalization are well known: economic globalization; the saturation of western markets; the rise of the new economic powers (first China and India, but also Brazil, Russia, the Arab countries, and South Africa); the progress of technologies in transportations and communications; and the increasing international articulation of value chains. The extent of this phenomenon has not been demonstrated in statistical data, because it is not only related to import/export and foreign direct investment flows, but also to all the corporate capabilities (from operations to marketing, from finance to research and development (R & D), from human resources (HR) to logistics and supply chain management). Moreover, the qualitative aspect of the phenomenon – the strategic relevance of foreign operations, the organizational articulation of foreign activities, the quality of knowledge acquired abroad, the importance of international relationships (even the ones not formalized by agreements) – evades statistics. Generally, statistics cannot capture the change of perspective in business choices, because of the priority gained by the international scenario.