A Practice-Based Approach
Chapter 1: Teaching entrepreneurship as a method that requires practice
The message of our book is quite simple. We want to advance entrepreneurship education for all types of students using an action-based method rooted in a specific set of practices. From our extensive experience training a global cadre of entrepreneurship educators (four-year college professors, community college professors, and adjuncts), we have observed that the mindset of most educators is discipline specific and rooted in process models. Though the entrepreneurship process orientation is the most common approach seen in entrepreneurship education today, we posit that it is neither the most realistic nor the most effective approach for the current environment, which is characterized by increasingly high levels of uncertainty. While entrepreneurship education has not significantly changed in at least two decades, the global emphasis on the relevance and potential impacts of entrepreneurship has dramatically increased and is cited as a potent economic force (Kuratko, 2005). As educators we are lagging, and our role in the world cannot be undervalued. The late Jeff Timmons1 said that entrepreneurship is "not just about new company, capital and job formation, nor innovation, nor creativity, nor breakthroughs. It is also about fostering an ingenious human spirit and improving humankind." At the same time as we have seen this change in the phenomenon of entrepreneurship around the world, business education in general has come under scrutiny (Trank and Rynes, 2003; Mintzberg, 2004; Bennis and O'Toole, 2005; Datar, Garvin, and Cullen, 2010), and content is becoming a commodity.