Teaching Entrepreneurship

Teaching Entrepreneurship

A Practice-Based Approach

Heidi M. Neck, Patricia G. Greene and Candida G. Brush

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum.

Chapter 9: Exercises to practice creation

Heidi M. Neck, Patricia G. Greene and Candida G. Brush

Subjects: business and management, entrepreneurship, management education, education, management education


The Mind Dumping exercise jump starts the creative aspect of the entrepreneurial process - specifically ideation as a non-judgmental exercise designed to generate many ideas, some non-practical, from which to build and branch out to more practical potential ideas for new ventures, as well as to promote corporate innovation through new in-house initiatives and new corporate-sponsored ventures.

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