Teaching Entrepreneurship

Teaching Entrepreneurship

A Practice-Based Approach

Heidi M. Neck, Patricia G. Greene and Candida G. Brush

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum.

Chapter 10: Exercises to practice experimentation

Heidi M. Neck, Patricia G. Greene and Candida G. Brush

Subjects: business and management, entrepreneurship, management education, education, management education


The feasibility blueprint exercise is a final team assignment requiring a 10- to 12-slide deck that answers early viability questions related to new business concepts. The exercise gives students practice in analyzing market and customer needs, gathering industry data, and using competitive information. Where there is no available data (which is usually the case with novel ideas), students are expected to collect their own data through action and experimentation.

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