A Practice-Based Approach
Chapter 10: Exercises to practice experimentation
The feasibility blueprint exercise is a final team assignment requiring a 10- to 12-slide deck that answers early viability questions related to new business concepts. The exercise gives students practice in analyzing market and customer needs, gathering industry data, and using competitive information. Where there is no available data (which is usually the case with novel ideas), students are expected to collect their own data through action and experimentation.
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