Entrepreneurship Programs and the Modern University

Entrepreneurship Programs and the Modern University

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.

Chapter 4: Establishing the core curriculum

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

Subjects: business and management, entrepreneurship, management education, management and universities

Extract

If entrepreneurship is approached as an academic discipline, what is its content? What should be taught in entrepreneurship courses, and what kinds of courses should be included in an entrepreneurship curriculum? How important is it to teach students how to start a business versus how to think and act in entrepreneurial ways? These are questions with answers for which no real standards exist. They are questions with which deans, faculty members, curriculum committees, advisory boards, students, donors and other stakeholders continue to wrestle. The core curriculum for an entrepreneurship program provides the common knowledge for all students coming out of the program. For many programs, the core curriculum not only serves undergraduate and graduate students pursing formal degree programs in entrepreneurship (for example, majors, minors, concentrations, specialties) but also those from across campus interested in getting some exposure to the discipline.

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