Chapter 6: CSR consultants in interaction with industry
As discussed in the previous chapter, the consulting market for CSR services has grown rapidly in recent years. Changes in the stake- holder relations of companies have created new needs. During the 1990s, shareholders took centre stage, as a part of the idea of ‘shareholder value’. In the years following the turn of the millennium, other stakeholders came to be assigned more importance than they had earlier, as a part of the idea of ‘CSR’. Having studied this as a consultant, in a dissertation dealing with shareholder value (Borglund 2006), I have been able to follow the changes made in practice. As a CSR communications adviser with the communications consulting firm Hallvarsson & Halvarsson, I have experienced the expansion of the consulting market up close. As stated in Chapter 1, consultants have a vested interest in promoting development in the field, something I have seen unfold and taken part in myself. Based on this, I shall discuss what the contacts between managements and CSR consultants look like, and why companies employ them. The idea of CSR can be viewed as a discourse, that is, as a ‘certain way of talking about and understanding the world’ (Winther Jörgensen et al. 2000). More specifically, CSR can be described as a macro discourse (Borglund 2006). A macro discourse is a shared way of looking at certain phenomena in society, and a system for formulating ideas in a certain time period (Alvesson and Kärreman 2000). CSR discourse can be contrasted with another discourse, namely that of ‘shareholder value’ (Borglund et al. 2009).
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.