Innovation, Employment and Education
Edited by Greg Hearn, Ruth Bridgstock, Ben Goldsmith and Jess Rodgers
Chapter 8: Embedded digital creatives
Widespread and thoroughgoing participation in the digital economy – ‘the global network of economic and social activities that are enabled by information and communications technologies’ (Department of Broadband, Communications and the Digital Economy 2013) – is widely acknowledged to be one of the keys to future productivity, competitiveness and social well-being. The direct contribution of the Internet to the Australian economy was AU$50 billion in 2010 (with an additional AU$80 billion in productivity increases for business and benefits to households) (Deloitte Access Economics 2011, 1). The equivalent UK figure was £100 billion in 2009 (ibid., 8). In recent years, digital economy policy in countries such as Australia, the UK and the US, has focused on technological issues around the construction and availability of high-speed fixed and mobile broadband, access to broadband services including e-government services, and the affordability of broadband connectivity. These are clearly important, but such a concentration has had the effect of softening policy focus on issues around digital content and on the circumstances of, and challenges facing, digital content producers and service providers. A recent OECD Digital Economy paper acknowledged that infrastructure development and access prices are priority areas, but it also noted that they are ‘simply tools’ to achieve larger social and economic goals (OECD/ ISOC/UNESCO 2013, 5). The role of digital content cannot be ignored.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.