Creative Work Beyond the Creative Industries

Creative Work Beyond the Creative Industries

Innovation, Employment and Education

Edited by Greg Hearn, Ruth Bridgstock, Ben Goldsmith and Jess Rodgers

Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives.

Chapter 14: Graduate careers in journalism, media and communications within and outside the sector: early career outcomes, trajectories and capabilities

Ruth Bridgstock and Stuart Cunningham

Subjects: business and management, organisational innovation, organisation studies, innovation and technology, organisational innovation


This chapter reports findings from a study of ten years of graduates from Queensland University of Technology’s (Brisbane, Australia) courses in journalism, media and communication studies, using a ‘Creative Trident’ lens to analyse micro-individual survey data. The study findings engage with creative labour precarity discussions, and also assertions of creative graduate oversupply suggested by national graduate outcome statistics. We describe the graduates’ employment outcomes, characterize their early career movements into and out of embedded and specialist employment, and compare the capability requirements and degree of course relevance reported by graduates employed in the different Trident segments, with a view to making recommendations about the role of higher education in preparing students for diverse and multiple careers inside and outside the Creative Industries.

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