Table of Contents

Firms within Families

Firms within Families

Enterprising in Diverse Country Contexts

Edited by Jennifer E. Jennings, Kimberly A. Eddleston, P. Devereaux Jennings and Ravi Sarathy

Firms within Families: Enterprising in Diverse Country Contexts investigates this ‘double embeddedness’ of business ownership and management through two illuminating sets of empirical studies. Part I focuses upon the family-oriented goal of socio-emotional wealth and its association with a firm’s strategic orientations, strategies and performance. Part II examines strategies and experiences at the work–family interface and their implications for an owner-manager’s psychological well-being. Both parts feature diverse studies from the United States, Switzerland/Germany, China, Brazil, and India.

Chapter 12: Enterprising families in India: are their businesses and families enemies?

Ravi Sarathy, K. Kumar and Kimberly A. Eddleston

Subjects: business and management, entrepreneurship, family business, strategic management


This chapter focuses on the family-to-business strategies, experiences, and outcomes of enterprising families in India. Enterprising families refer to those households comprised of at least one individual who is involved in owning and managing a business. There are multiple sources of statistical data on the demographic and livelihood patterns in India, such as the national population census, the economic census, annual survey of industries, as well as sponsored reports on entrepreneurial activity. However, the various sources provide incomplete and different perspectives on the involvement of households operating a business. While the specific rate of entrepreneurship within India tends to vary depending on the source of data, most sources report that the rate of entrepreneurship is persistently growing. The latest Global Entrepreneurship Monitor (GEM) report indicates that, in 2013, 10.0 percent of the adult population in India is involved in launching a nascent or new business and that 20.6 percent operate a young or established firm. Accordingly, 30.6 percent of the Indian population surveyed reported that they were involved in entrepreneurship. In comparison, earlier GEM reports indicated that 19.3 percent and 27.9 percent of the Indian population were involved in entrepreneurship in 2001 and 2008, respectively. Research indicates that the number of small firms is growing by about 5 percent to 8 percent per year (Koster and Rai, 2008; Yu and Tandon, 2012).

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