Table of Contents

Handbook of Research Methods on Trust

Handbook of Research Methods on Trust

Second Edition

Handbooks of Research Methods in Management series

Edited by Fergus Lyon, Guido Möllering and Mark N.K. Saunders

With the growing interest in trust in the social sciences, this second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition.

Chapter 13: Mixed methods application in trust research: simultaneous hybrid data collection in cross-cultural settings using the board game method

Miriam Muethel

Subjects: business and management, organisation studies, research methods in business and management


Cross-cultural studies on trust often face problems due to culture-dependent differences in the understanding of what trust actually is. Please see Welter and Alex in Chapter 6 as well as Tillmar in Chapter 11 of this volume for an in-depth discussion of this phenomenon. In this situation, simultaneous collection of qualitative and quantitative data can help the researcher to examine the underlying reasons of the evaluation. The board game method introduced in this chapter supports such data collection. Mixed method application, that is, the collection and analysis of qualitative and quantitative data, enables complementary data use (Yauch and Steudel, 2003). The combination of both types of data supports a more profound understanding of a trust, particularly in cross-cultural settings (Pearsall, 1998: 623). Cross-cultural trust comparisons, for example, might suffer from culturally driven differences in underlying definitions. Such differences have been shown, for example, with regard to trustworthiness, and more particularly honesty (Meglino et al., 1992). Although honesty has been shown to be a universal value, cultural influences lead to either an absolute understanding of honesty where there is just one truth that is not bound to any contextual influences (Locke and Woiceshyn, 1995); or a relative understanding where social relations primarily determine social behavior, so that truth becomes relative to the contextual influences (Muethel and Hoegl, 2007).

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