Management Education for the World

Management Education for the World

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.

Chapter 11: Towards a new type of business school

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

Subjects: business and management, corporate social responsibility, management education, management and sustainability

Extract

An effective transformation of business schools depends on the ability to create a new type of school with a broader responsibility to society. We will follow the first two steps of the process of engagement suggested in Chapter 9, namely: 1. Identification of future requirements. 2. Review of current situation in view of obstacles. The concrete actions described in Chapter 10 focused on developing a new breed of faculty, and provide some examples of how full-scale transformation may be initiated at school level. This may go some way towards establishing a new type of business school – but ultimately we require a process of active engagement with the wider community of management education to come up with ideas, suggestions, to create prototypes and test alternative options in various settings.

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