Chapter 8: Digital campaigning
Focusing on the thoroughly documented United States context, this chapter details the major findings of the literature on digital campaigning, traces the broad contours of scholarly disagreement, and discusses the limitations of the literature. It outlines an approach to analyzing campaigning and offers some directions for future research, focusing on: exogenous shifts in digital platforms and applications that take shape outside of, but effect, the political field; the strategic action of political actors within particular technological contexts; and infrastructure building by campaigns, parties and other actors such as consultants that shape the capacities and contexts for digital campaigning. It concludes by offering additional readings for students of digital campaigning.
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