Table of Contents

Branding Chinese Mega-Cities

Branding Chinese Mega-Cities

Policies, Practices and Positioning

Edited by Per Olof Berg and Emma Björner

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.

Chapter 5: Promoting mega-city development through metropolitan governance: the case of the Pearl River Delta region

Lin Ye and Guangming Zhang

Subjects: business and management, marketing, urban and regional studies, cities


As metropolitan areas become increasingly important in the global economy, mega-cities in China are adopting an aggressive metropolitan governance strategy to compete in a fast-changing competitive environment. This strategy - which is based on a metropolitan-wide policy focus - is one of the drivers behind the new form of mega-city development in contemporary China. While the main focus of urban research is focused on the spatial transformation and economic development of mega-cities, there is a lack of studies on metropolitan governance as a primary driving force for mega-city development. Government policies and strategies related to mega-city development include both structural changes of governments, and territorial reorganisation in metropolitan regions around mega-cities. The purpose of this chapter is to use the Pearl River Delta region as a case, to describe economic development, urban planning and metropolitan governance policies in operation in China today. The chapter shows that metropolitan governance has become a major policy for promoting mega-city development in China.

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