Policies, Practices and Positioning
Edited by Per Olof Berg and Emma Björner
One of the advantages of being editors of an anthology is that you have the freedom not only to structure the material according to your own preferences, but also to read and interpret the various contributions according to your own ideas and purposes. This is also an advantage that we as editors will use to a high degree in this final chapter, and thus it needs to be said that our interpretations of the various contributions, as well as the conclusions we draw, are our own - and nothing but our own. Our aim with this chapter is to look for, reveal and hopefully better understand the challenges, opportunities and possible consequences of global positioning strategies that Chinese mega-cities face in branding themselves on the global market of cities. However, as the critical reader has probably already discovered, this is not an easy task. For example, the very phenomenon of city branding is difficult to delineate, and even more difficult to define. Many concepts moreover seem to take on a different meaning when applied in the Chinese context. And it is obvious that there is a serious bias involved in studying what goes on in China today from the western perspectives that we as editors are bringing to this book. In a situation like this, it seems reasonable to start with a short overview of what we the various authors in this volume seem to agree upon, before embarking on an attempt to speculate on differences.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.