Table of Contents

Annals of Entrepreneurship Education and Pedagogy – 2014

Annals of Entrepreneurship Education and Pedagogy – 2014

Annals in Entrepreneurship Education series

Edited by Michael H. Morris

A sizable gap exists between the ample demands for (and growing supply of) entrepreneurship education and our understanding of how to best approach the teaching and learning of entrepreneurship. To help close this gap, the United States Association for Small Business and Entrepreneurship (USASBE) has identified some of the most important and provocative work on entrepreneurship education over the years, and worked with the authors of this work to produce updated perspectives. The intent is to capture the richest insights and best practices in teaching entrepreneurship, building entrepreneurship curricula, and developing educational programs.

Chapter 11: The new paradigm: creatives and arts entrepreneurs

Joyce Thomas, Deana McDonagh and Lisa Canning

Subjects: business and management, entrepreneurship, management education, education, management education


Why arts entrepreneurs, and why now? The world is hungry for new ways to fuel economic development, inspire innovation, and build stronger communities. Small and large businesses in the United States and globally need an infusion of creativity and entrepreneurialism to help people to (re) solve challenges and seize opportunities. However, higher education in the arts often only focuses on craft-making and not on entrepreneurial skill-set building. Shifts in educational opportunities and pedagogy are needed to ensure an emerging paradigm of entrepreneurs can instil their creativity and ingenuity into the economy. Creativity is a resource that to varying degrees all humans possess. Human ingenuity has been recognized as an essential tool to creating new products, services and ideas to help solve our world’s problems. An IBM poll of 1,500 CEOs identified creativity as the first ‘leadership competency’ needed for future success (IBM, 2010). However, a study of over 300,000 responses to the Torrance Test of Creative Thinking, accurately predicting kids’ creative accomplishments as adults since 1958, discovered scores had diminished continuously since 1991 (Bronson and Merryman, 2010). While the US has been considered one of the most economically developed countries in the world, evidence suggests it has grown complacent. One index reveals the US ranks 11th out of 142 countries evaluated based on a variety of factors including wealth, economic growth and quality of life (Legatum Prosperity Index, 2014).

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